When I add a pin to this board it has the potential to be seen by those followers and repined thousands of times. This group board has over 28,000 followers and only 8 contributors. This signifies that it’s a group board because there’s more than one pinner in the circle. Well, you know a group board by the small circle in the left bottom corner of the board.

So now that we established what is a group board, how do you find one? When I started blogging group boards were the only source of traffic that helped drive over 22,000 views to my website. You gain traction a lot faster as now, more people will pin and repin your content. So let’s say that you have 160 followers and you join a group board who has 10,000 followers, your pins will be shared with 10,000 different users everytime you add a pin to that board. They allow you to make your content visible for new people.

When someone pins, the followers of the group owner can see those pins only and not your own followers.

In a nutshell, someone owns the board and invites other people to join and pin to it. Pinterest group boards are the secret sauce to growing your Pinterest account and my favourite way to bring organic traffic to my shop without doing much. By using group boards on Pinterest you essentially leverage other people’s audience to grow your own and to drive traffic to your shop. The most efficient way to grow your following and get more saves on your pins, especially when you’re just starting out is to use group boards.

Pinterest group boards for etsy sellers